The Chicago Staggs begin life in the A11 Professional Football League with a large potential of a fan base, thanks to the city being the third-largest television market in the United States.
And the Staggs will begin life in the A11FL with at least a trio of helmet styles that will take that fan base by storm.
The Staggs’ team colors are navy blue, light blue, red, gray and white. The primary helmet is light blue with a navy blue face mask, and the deer antler logo which is white, red and navy blue.
“Both shades of blue are key,” said Dane Storrusten, the Founder/Managing Partner of Soulcake Creative out of San Clemente, California. “The darker blue and the gray are two colors that just kind of round it out, and give it some stability.
“We have all these elements, so the dark blue kind of ties everything down.”
The Staggs’ Rage helmet is red with the navy blue face mask and a deer antler logo which is white, light blue and navy blue. Storrusten said this helmet wasn’t made the Staggs’ primary because it would clash with the primary of the New Jersey Generals.
Chicago’s Hawk helmet is white, with the same characteristics as the Rage helmet – a navy blue face mask and white/light blue/navy blue deer antler logo.
“We like to add a white helmet in for all the teams, kind of an inverse of everything else,” Storrusten said. “With Chicago specifically, it’s up north, it’s cold. We kept the face mask dark blue to set up the antlers that run to the back of the helmet.
“The main theme of it was just cold.”
“This design was all Dane Storrusten,” said Steve Humphries, A11FL Co-Founder/Vice President of Advanced Media. “When he showed me this Staggs concept, it was all over. He stepped up to the plate and hit a grand slam in his first at-bat.
“Deer antlers on a football helmet have always thinned out and gotten lost. This design remains strong throughout and brings the essence of a Stagg to life. Chicago has a unique new beast of a football team, and we couldn’t be happier.”