Monday, February 17, 2014

Wranglers helmets’ versatility as big as the state of Texas

The Dallas Wranglers will begin life in the A11 Professional Football League with at least three helmets that will fully display the franchise’s brand’s versatility and color palette.

“In football, the helmet is the most iconic part of a team brand,” said Steve Humphries, the A11FL’s Co-Founder and Vice President of Advanced Media. “We wanted the Wranglers to stand apart from the football brands in the Dallas sports ecosystem, with new colors and strong image worthy of a pro football organization.”

Dallas’ team colors are Prairie green, bronze and white. The Wranglers’ primary helmet is white with a Prairie green facemask and long stripe and bronze short stripes.

“It’s one of the few white helmets that could work as a primary. I’m not quite sure why that is,” said Dane Storrusten, the Founder/Managing Partner of Soulcake Creative out of San Clemente, California. “Getting the color right with the green was key in making it an equally sharp helmet. It was a toss-up between the white and green as the primary helmet.”

The Wranglers’ Prairie helmet is Prairie green, with a darker shade of green for the border around the logo and the face mask. It also features a bronze long stripe and white short stripes.

“It’s the dark green (face mask). Just using the lighter green, taking away the outline on that mark really weakened it,” Storrusten said of the process of using Prairie green as a primary helmet color. “It gives it a little bit of an accent, keeps the integrity.”

The Wranglers’ Brass Buckle helmet is bronze with a Prairie green face mask and long stripe, and white short stripes.

“I was really hesitant to do the bronze, but in this case, I think it works well,” Storrusten said. “And people who remember the original Wranglers, they are going to want the bronze helmet. We didn’t spend a lot of time on the striping of the helmet. We’re fairly conservative on the striping on some of these.”

Storrusten said the Wranglers have one of the more unique color pallets in the A11FL.

“If you look at the Wranglers, it stands out that way, too,” he said.

Dusty Sloan is the A11 Professional Football League’s Senior Editor/Vice President of Editorial Content.

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